'The world is poorly addressed. This is frustrating and costly in developed nations; and in developing nations this is life-threatening and growth limiting. what3words is a unique combination of just 3 words that identifies a 3mx3m square, anywhere on the planet. It’s far more accurate than a postal address and it’s much easier to remember, use and share than a set of coordinates. Better addressing improves customer experience, delivers business efficiencies, drives growth and helps the social & economic development of countries.'